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IVORY: BE GENTLE

P&G brands are trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms—and have been passed down from generation to generation. Over the course of 181 years, they’ve challenged convention, led innovation, and helped shape culture. Since 1956, Secret has been helping women bring out the best in themselves. By providing superior wetness and odor protection, Secret has given women the confidence they need to take on any challenge.
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Description

The client came to us for a content piece to support the launch of deodorant for Ivory - the original P&G brand created in 1879 – through a heart opening story of slowing down to enjoy the pure, simple moments in life. The video has since amassed +25M views since launch.

Project details

Client:   P&G
Category: Audio Engineering, Voice Over, Animation, Videography, Production