Secret: Strength in the Fire


Description
The client's mission for this campaign was to showcase that women are all strength, no sweat. After some creative consultation, The Warehouse produced an authentic piece featuring Nykeba Banks who is a fire fighter, veteran, and mom. 1 use of Secret Clinical is the same as 2 uses of the leading invisible solid so when she fights 2X as hard, so does Secret Clinical. #AllStrengthNoSweat
Project details
Client: P&G
Category: Media, Videography, Creative Direction, Production