A bunch of strategists and storytellers under one creative umbrella
Secret: Strength in the Fire
P&G brands are trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms—and have been passed down from generation to generation. Over the course of 181 years, they’ve challenged convention, led innovation, and helped shape culture. Since 1956, Secret has been helping women bring out the best in themselves. By providing superior wetness and odor protection, Secret has given women the confidence they need to take on any challenge.
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Description
The client's mission for this campaign was to showcase that women are all strength, no sweat. After some creative consultation, The Warehouse produced an authentic piece featuring Nykeba Banks who is a fire fighter, veteran, and mom. 1 use of Secret Clinical is the same as 2 uses of the leading invisible solid so when she fights 2X as hard, so does Secret Clinical. #AllStrengthNoSweat
Project details
Client: P&G
Category: Media, Videography, Creative Direction, Production
